New Web Banners for National Text Platform - 898211

Exciting news! We have added several new web banners to the ftp website, which is available here: 211 Folder for 898211 Services on PreventionPays

You may download and use any of these for your agency's marketing/outreach strategy. Simply go to the FTP and click the folder: "Sample JPG Banners/Promotional Materials" All files are high resolution and can be modified using an editing application like Photoshop or Illustrator.

With text, agencies are now reaching demographics across all age groups and use rates keep climbing. According to PEW Research, adult cell phone owners text more than they use any other function on their phone, more than social media, web browsing, apps, and calling. Making a voice call is #6 on that list. Who would've thought that one day we would all have smart phones where we are using them for doing virtually everything EXCEPT placing voice calls? We're seeing these trends in real time and the data is fascinating and supports the behavior we've all been experiencing already in our personal lives. This paradigm shift in communication needs is now reverberating across social services. Gen Y and Millennials are the biggest users of SMS, but older groups, Gen X, and now Baby Boomers are a close second.  The 65 and older group has grown by a factor of 3 in just the last year!  2-1-1 contact centers are now being texted by seniors on a daily basis! Veterans (of all ages/demographics) love that they can text their local 211 for help finding resources that are tailored to their unique needs. They appreciate the convenience and ease of texting... that help to critical, life-saving resources are just a click away, that help is truly at their fingertips!

Your 211 may use any of these new banners. Just let us know with a quick email. Also, if you need to modify them, a staff with a little experience with Photoshop can easily manage those changes. Replace the logo with your agency's logo or modify any of the text. The files are very easy to alter. If you bump into an issue, you can contact us here at PreventionPays Text, just email "" with your need. In most cases we've modified the banners at no additional cost! (Depending on the complexity, we may charge a small graphics fee... far less than if you were to design these in house and from scratch).

Please send comments and questions to us! We want to help. A good call to action and launch plan is the first step to building awareness about your text service and getting the word out that your agency is Text-Enabled! Are you just getting started and would like to learn more about the "call to action"? Check out our past blog posts 

Do you have news about your program? A successful launch or a specialized use case that demonstrates an exciting, new engagement strategy that you want to share with others? Just send us an email and we'll consider it for publication on our blog! Email and include the subject "Best Case Use Scenario" or "Case Study Submission" We love to talk about the successes of our clients and partners. In fact, we only blog about what our clients do with PreventionPays so please send us your "Best Case Use Scenario!" and we'll blog about it!

PreventionPays Text To Be Highlighted at APHA 2014 Conference!

PreventionPays Text will be presented at APHA 2014. Our system was selected over several other text message products and we are very happy that our capacity met the rigorous needs of this research project.

This project clearly demonstrates just how critical this communication can be.  There are parts of the Gulf (post oil spill and Katrina) that are similar to a third world country; communication infrastructure is almost non-existent. PreventionPays Text enables their staff and research team to reach low income moms and their families with critical and, in some cases, life-saving information. 

We are very pleased to be working with such great researchers, responders, agencies, universities, and policy advocates!  The work completed under IRB at Tulane University was selected by APHA (American Public Health Association) to be presented at their national conference on public health innovation. It's an honor to be a part of this amazing work. A big thanks to Anna Hassan, program director and author of the abstract, as well as the entire research team at Department of Global Environmental Health Sciences, Tulane University School of Public Health and Tropical Medicine, New Orleans, LA.

Project Title: Methods and Successes in Health Promotion for Low-income, First-time Mothers in the Louisiana Gulf Coast: Community Health Workers Add the Human Element in Maternal Child Health Mobile Technology


Technology has an ever-evolving role in maternal child health, particularly in disaster-prone and low-resource settings such as the Louisiana Gulf Coast. The Transdisciplinary Research Consortium for Gulf Resilience on Women’s Health (GROWH) supported a community-based participatory research project to strengthen resilience and improve birth outcomes. The program recruited WIC-eligible, first-time pregnant women living in vulnerable Gulf Coast areas. The innovative two-fold intervention equipped frontline community health workers (CHWs) with mobile technology uniquely designed for public health. The hybrid text messaging portal combined both efficient one-way educational message tracks, as well as two-way individualized conversational texting capacity in real-time.  Bi-directional texting infused a human element into the project, enabling constructive and meaningful information exchange. Throughout each woman’s pregnancy and postpartum, CHWs conducted psychosocial assessments, utilizing mobile technology to collect data and interact with participants. The CHWs, in collaboration with WIC Clinics, created a message library tailored to high-risk Gulf Coast mothers for each trimester. Topics included breastfeeding, proper nutrition, stress-reduction and effects of controlled substances. This novel approach empowered CHWs and created messages that were both culturally-competent and region-specific, including a disaster-preparedness message series dispatched throughout hurricane season. In six months, the portal enrolled 200 participants; predominately African American (67%), annual family income <$20,000 (77.9%), 18-29 years old (98%), never married (56%) and enrolled in Medicaid (62%). Thousands of outgoing group and individualized messages were sent and kept 75% of participants actively engaged and responsive. Preliminary analyses showed high levels of satisfaction among enrolled participants.


Learning Areas:

Administer health education strategies, interventions and programs
Assessment of individual and community needs for health education
Communication and informatics
Environmental health sciences
Implementation of health education strategies, interventions and programs
Public health or related research

The first platform was a disaster. Then we found PreventionPays and everything started to click. We had a program!
— Program Director, Tulane School of Public Health