Educational Message Services has developed, managed and evaluated hundreds of community based programs over the years that receive funding through grants from government, state and local health initiatives. Federally evaluated programs for CDC, HRSA, SAMHSA have demonstrated effective engagement with priority groups using the Narrowcast model. EMS programs and web-based services start with the belief that consistent, repeat encounters with program elements will change behavior over time. Projects that fuse multi-media with print, hybrid narrowcast projects, can be seen in schools and communities across the county.
More About Narrowcasting!
Narrowcast programs that display print materials, disseminate take-home cards, build awareness through highly targeted media have become useful mechanisms for bridge-building among community services and the priority populations they serve. Studies on school-based awareness projects [developed by EMS] were found to be effective at increasing help-seeking and improving access to community resources with individuals at risk for chemical dependency, unintended pregnancy, depression, date violence/assault, self-harm and many others.
Social Awareness - 2-1-1 I&R
Have you ever called 2-1-1? Do you know what 2-1-1 is?
The EMS team worked with Nevada 2-1-1 to develop outreach materials that aimed to build awareness in the community that Nevada residents can text 2-1-1 for help. This program is in its 4th continuous year.
Print & Web
ACT (Alcohol Community Tools) Logo
Task: Promote awareness among UCSB students in Isla Vista about social host laws and how to host a safe party. Tools and strategies incorporated community partners like landlords and the mental health department, IV Police as a way to demonstrate how the issues around alcohol and unsafe parties affect everyone.
Intimate Partner Violence Prevention
Program received accolades and praise from core research disciplines at UCLA, UC Berkeley, UCSB, UC Channel Islands
Narrowcast - Nevada Schools
Task: Build awareness of texting program among low income youth in rural Nevada.
Program effectiveness was measured based on student feedback from numerous focus groups.
Key Finding: Over 10% of the student population texted for help in each school where materials were installed.
Narrowcast - National Youth Hotline
Task: develop a message and awareness campaign for low-income youth. 121HELP provides 24/7 text support to youth on issues like bullying, violence, alcohol/drugs, abuse, depression, anxiety disorders, homelessness or any other issue that puts youth at risk in our communities. 121HELP is a lifeline for youth. Texting 20121 is free to the end user.
School Based Narrowcast Project - New Jersey
School based outreach in New Jersey to promote awareness about the Text Hotline
Cero Humo Logo
Smoking Cessation with Latino Populations in Las Vegas, Nevada
Smoking and second hand smoke inhalation are both very prevalent among Latinos living in Las Vegas.
Materials promote the risks of smoke inhalation, how the risks do not fluctuate between the smoker and those who inhale his/her secondhand smoke.
Web Banner Promoting Affordable Care Act
ACA awareness promoting access to services through Health Navigators and 2-1-1
Priority groups include Americans between the ages 24 and 40, minorities, low-income families
HHS, mHealth Alliance, Healthcare.gov have identified text as the most important channel for reaching these groups.
Reaching the Invincibles With Enrollment Alerts
Gateway agencies providing Navigator services are able to reach high priority groups by texting alerts that educate and encourage enrollment.
Normative behavior suggests multiple "touches" are required before individuals decide to change their behavior and take action. Strategic placement of web banners, posters and brochures create high touch rates that result in more enrollments.